ELADIO_CARRION_NEWBALANCE_FOOTLOCKER_’25

BRAND EXPERIENCE · CREATIVE DIRECTION · VISUAL DIRECTION & CONTENT · PRODUCTION

FOR NEW BALANCE AND FOOT LOCKER, THE MOVEMENT LIVE TRANSLATED ELADIO CARRIÓN’S CREATIVE UNIVERSE INTO AN IMMERSIVE BRAND EXPERIENCE BUILT AROUND LIVE PERFORMANCE AND VISUAL CONTENT. THE PROJECT INTEGRATED ARTIST, BRAND AND SPACE WITHIN A SINGLE CREATIVE LANGUAGE, ALLOWING THE PARTNERSHIP TO FEEL LIKE AN EXTENSION OF ELADIO’S WORLD RATHER THAN A SEPARATE BRAND LAYER.