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EMERGENCIA_NATHYPELUSO_PLAYSTATION

The Movement created the collaboration between Nathy Peluso and PlayStation for the launch of Horizon Forbidden West, developing the concept, content, and activation.

From that partnership came “Emergencia,” a song and music video inspired by Aloy, the heroine of the game. The project fused Nathy's musical universe with the epic narrative of Horizon, becoming a cultural action that connected music, gaming, and branded storytelling.